Last week if you had asked me what globalisation was I would have stuttered through some kind of answer that only danced around the edges of what gobalisation really is, essentially not really answering the question but answering it enough that you didn’t ask me anymore about it.
But today if you were to ask me what globalisation was, I would be able to give you a better answer, one that wasn’t just the ramblings of someone dodging a difficult question.
So what is globalisation?
“Globalisation refers to an international community influenced by technological development and economic, political and military interests. It is characterised by a worldwide increase in interdependence, interactivity interconnectedness and the virtually instantaneous exchange of information” (O’Shaughnessy & Stadler 2012, p 458)
Within this is the five ‘scapes’ that explore the Global Cultural Flow used by Arjun Appadurai:
1. the Ethnoscape: is essentially the movement of people, from tourists to migrants they all fall under this ‘scape’.
2. the Technoscape: is the global distribution of technology, this ‘scape’ is where the example of the development of the ability to instantaneously communicate and exchange information falls.
3. the Financescape: this ‘scape’ is the global flow of capital, stock, currency, commodities etc.
4. the Mediascape: is closely related to the ideoscape, the mediascape deals with ‘the mass distribution of electronic capabilities required for the dissemination of information, and the images created by this media’ (Appadurai) to put it simply it can be understood as the many media outlets such as television, radio, newspaper etc.
5. the Ideoscape: according to Appadurai the ideoscape is the global flow of ideologies.
So what is globalisation doing for us? Is it helping us develop as a ‘global community’ or is it hindering us? Many people have some very different opinions on this, and as discussed in my tutorial this week and i’m assuming many of the other tutorials this week there are quite a few pros and cons of globalisation.
What I feel are ‘pros’ of Globalisation:
– Cheaper prices and better availability on goods and services – Access to new cultural products an experiences.
– Better understanding of foreign values, creating less stereotypes and misconceptions.
– Instant access to information from anywhere around the world.
– Governments can learn from each other.
What I feel are ‘cons’ of Globalisation:
– Many countries don’t have resources to develop and ‘compete’
– Westernisation of many cultural places meaning many places lose there distinct features in order to make tourists and migrants feel more at home
– Jobs in developed countries are lost and moved to lower cost countries putting many out of jobs.
I’m not going to bore you with my full opinion and views on globalisation, I’ll let you decide your stance on it for yourself. To finish this post I found a short video by ‘Explainity’ that will hopefully help give a little more information on what globalisation is and how it works!
Thanks for reading!
O’Shaughnessy M & Stadler J, 2012, ‘Globalisation’, Media and Society, Oxford University Press, Oxford, pp 458
Appadurai A, 1996, ‘Modernity at Large: Cultural Dimensions of Globalisation’
Image: Globalisation. Digital image. N.p., n.d. Web. 24 Jan. 2013.